Oppy Introduces New Seasonal Apples and Expanded Year-Round Selection

Oppy, a prominent player in the cultivation, marketing, and distribution of fresh produce, eagerly awaits the arrival of a vibrant new harvest of Envy™ apples, complemented by a diverse array of year-round varieties. With the changing seasons prompting consumers to seek out fresh, top-notch produce, Oppy remains steadfast in its commitment to providing excellence through its imported apple selection.

Looking ahead to a promising season, Oppy ensures a seamless supply chain stretching across Washington, New Zealand, South Africa, and Chile, guaranteeing a consistent and dependable source of apples to meet consumer demand, including the crispiest and freshest fruit available during the spring and summer months.

Piers Hanbury, Executive Director of Apples, Pears, and Category Development, emphasized Oppy’s dedication to quality, innovation, and adaptability, highlighting their extensive range of premium and everyday apples, featuring favorites such as Ambrosia, Braeburn, Smitten, Royal Gala, Fuji, Granny Smith, Pink Lady, as well as their signature Envy™ and JAZZ™ apples.

Envy™ apples continue to show remarkable growth, surpassing industry averages with a 19% increase in conventional supply and an impressive 77% surge in organic offerings.

Hanbury underscored Oppy’s role as a supportive partner for retailers, offering robust marketing assistance and maintaining their commitment to delivering exceptional flavor, crunch, and overall eating experience. In a time where every dollar counts for consumers, Hanbury emphasized their dedication to providing the unparalleled satisfaction and superior taste of freshly harvested apples.

To aid retailers in promoting their apple assortment, Oppy provides a variety of marketing materials, including shipper units, posters, recipe cards, tote bags, as well as digital and social content.

As Oppy looks forward to a seamless transition between domestic and import growing seasons, retailers can rely on a steady supply of fresh, flavorful apples to meet consumer demand.